Movie trailers to target frivolous litigation (video)

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Movie trailers to target frivolous litigation (video)

Mon Mar 22, 2010 @ 09:56AM PST

By Eriq Gardner

A legal drama is coming soon to a theater near you.

The U.S. Chamber of Commerce Institute for Legal Reform has enlisted movie theaters across the nation to convince audiences of the need for civil justice reform. 

In particular, the organization is targeting California as one of the worst in the nation for its treatment of class action lawsuits, tort lawsuits, damages and contract litigation. 

Beginning in the spring, IRL will show movie trailers at more than 250 screens in California. The campaign, "Jobs Not Lawsuits," is the first time that movie trailers will be used for issue advertising in the state. 

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The Hollywood Reporter, Esq. blog focuses on how the entertainment and media industries are impacted and influenced by the law. It is edited by Matthew Belloni with contributions from veteran legal reporter Eriq Gardner and others. Before joining The Hollywood Reporter, Belloni was a lawyer at an entertainment litigation firm in Los Angeles. He writes a column for THR devoted to entertainment law. Gardner is a New York-based writer and legal journalist. Send tips or comments to [email protected]

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