Movie trailers to target frivolous litigation (video)
Mon Mar 22, 2010 @ 09:56AM PSTBy Eriq Gardner
A legal drama is coming soon to a theater near you.
The U.S. Chamber of Commerce Institute for Legal Reform has enlisted movie theaters across the nation to convince audiences of the need for civil justice reform.
In particular, the organization is targeting California as one of the worst in the nation for its treatment of class action lawsuits, tort lawsuits, damages and contract litigation.
Beginning in the spring, IRL will show movie trailers at more than 250 screens in California. The campaign, "Jobs Not Lawsuits," is the first time that movie trailers will be used for issue advertising in the state.
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