Patrick Dempsey fighting tequila hangover

« Hollywood Docket: Bergstein explains himself; Frankie Valli vs. 'Jersey Boys'; 'Slap Shot' writer vs. Hanson bros | Main | Agent for Pitt, Jolie wins sex-bias jury trial »

Patrick Dempsey fighting tequila hangover

Wed Apr 14, 2010 @ 09:56AM PST

By Eriq Gardner

95406719---patrick_dempsey_10_wenn2260200 "Grey's Anatomy" star Patrick Dempsey fuels his auto racing hobby with tequila, but the ad agency that helped arrange a sponsorship for his team is claiming it was left high and dry.

E Image Agency is suing Patrick Dempsey Racing and tequila maker El Grado Spirits in Arizona district court alleging breach of contract.

The complaint details a very generous agreement.

E Image would be paid the greater sum of $3 million or 3% of sales; $3 for each case of El Grado tequila sold for the first 500,000; $2.25 for each case sold for the next 500,000; and $1.50 for each case sold thereafter; a monthly retainer; plus 12% of any money raised for Dempsey Racing.

But the ad firm claims it has been paid less than $20,000 so far as El Grado has allegedly steered other marketing and ad agencies into its relationship with Dempsey.

The actor is currently practicing for Saturday's Annual Toyota Grand Prix in Long Beach, a race that pits celebrities against each other. (Keanu Reeves was the winner last year.) The race has raised eyebrows thanks to the sponsorship by Toyota, the automaker that's been suffering bad publicity thanks to problems with brakes. Sponsorships ain't easy.

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83451d69069e201347fde92bc970c

Listed below are links to weblogs that reference Patrick Dempsey fighting tequila hangover:


The Hollywood Reporter
The Hollywood Reporter, Esq. blog focuses on how the entertainment and media industries are impacted and influenced by the law. It is edited by Matthew Belloni with contributions from veteran legal reporter Eriq Gardner and others. Before joining The Hollywood Reporter, Belloni was a lawyer at an entertainment litigation firm in Los Angeles. He writes a column for THR devoted to entertainment law. Gardner is a New York-based writer and legal journalist. Send tips or comments to Matthew.Belloni@thr.com

The Hollywood Reporter
Contact: Patrice Atiee at 323.525.2014 or patrice.atiee@thr.com


The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. Martin Grove and the other THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.