Does a couch violate Humphrey Bogart's rights?

« World Cup kicks off piracy battles | Main | Perfect 10: porn publisher or copyright troll? »

Does a couch violate Humphrey Bogart's rights?

Mon Jun 14, 2010 @ 01:11PM PST
By Eriq Gardner

Take a close look at this piece of furniture. Does the retro style remind you of a certain actor from the 1930s and 1940s?

Picture 21

Here's a hint: It's called the "Bogart Single Reclin' Love w/ Half Wedge."
HumphreyBogart The company that now owns the name, image and likeness of Humphrey Bogart isn't a big fan of the sofa, which it says violates the publicity rights and trademark of the iconic actor. In a lawsuit filed in U.S. District Court in Georgia against Ashley Furniture Industries, Bogart, LLC says that selling furniture with the "Bogart" mark is likely to confuse, mislead or deceive the consuming public by giving the false impression that it is somehow endorsed or affiliated with Humphrey Bogart. 

The plaintiff says it has been paid millions of dollars in licensing fees for the use of the "Bogart" name in connection with the Thomasville "Bogart" furniture line. Having another "Bogart" on the market is threatening. The plaintiff wants an injunction and $1 million in damages for the alleged, um, bogarting of the actor's name and likeness.

TrackBack URL for this entry:

Listed below are links to weblogs that reference Does a couch violate Humphrey Bogart's rights?:

The Hollywood Reporter
The Hollywood Reporter, Esq. blog focuses on how the entertainment and media industries are impacted and influenced by the law. It is edited by Matthew Belloni with contributions from veteran legal reporter Eriq Gardner and others. Before joining The Hollywood Reporter, Belloni was a lawyer at an entertainment litigation firm in Los Angeles. He writes a column for THR devoted to entertainment law. Gardner is a New York-based writer and legal journalist. Send tips or comments to [email protected]

The Hollywood Reporter
Contact: Patrice Atiee at 323.525.2014 or [email protected]

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. Martin Grove and the other THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.